If you are not familiar with PPC advertising , let me explain first .
PPC stands for Pay Per Click advertising . You can generate paid traffic to your blog through PPC ads. Traffic is the running blood of any internet marketing business . Whether it is free or paid, online business cannot run without traffic.
One of the methods to get Free traffic to a website is through search engine optimization ( SEO). It is the process of ranking your website in the first page of search engine for your targeted keywords. But it is not easy and it takes time.
And that is where paid traffic comes in. You can pay certain networks to get traffics for your website. The cost can be measured on per click (PPC) or per 1000 view (PPV)basis. Google Adwords, Bing Ads, media buying, solo ads, banner ads, Facebook ads etc. are some of the most common sources of paid traffic.
As I have discussed in my last post, my first successful online venture was running an affiliate website of an anti-aging cream. I did some keyword research , found a long tail keyword, bought an exact match domain and created a niche website. I wrote several posts and did some search engine optimization. As a result my micro blog ranked in Google within several weeks. That ultimately lead to several affiliate sales.
But I noticed that traffic volume was low. I have already noticed the low traffic volume of my selected keyword during research phase. The search volume of my keyword in the Google Keyword Planner was around 320. I still went for it because the competition level for other high volume keywords was pretty high and I realized that I won’t be able to beat them.
The low search volume meant low conversions. In order to scale up the profits , I started to look for other affiliate offers with higher ticket size and larger traffic volume.
During that time I became member of Bring The Fresh- an affiliate marketing forum run by Kelly Felix. Through this forum, I became the affiliate of a USA-based precious metal company. As I went through the training , I realized that I had to rely on paid traffic to generate leads and conversions.
I created my precious metals blog http://theiratogoldrollovers.com . Then I started to drive paid traffic from Google Adwords and Bing Ads.
A few months later, Google banned my adwords account for no apparent reason. I was amused , but decided to move to with Bing Ads. I spent around $800 in Google and went to spend around $1500 in Bing Ads. This was the first time I tried ppc advertising and later on I realized that made a lot of mistakes that ultimately lead to a lot of money being burnt away.
I made $2,700 in revenue for all the money spent in ppc ads, but I realized that ppc marketing was not my thing. It just did not work out for me.
What Were My Mistakes In PPC Advertising ?
- I did not have enough budget to continue PPC advertising on long term in the precious metal niche. The nature of precious metal market and the competition meant that I have to resort to a budget of $100-$200 per day which was impossible to maintain on the long run. The cost per click (CPC) of the associated keywords were high ( as high as $10 per click or more) . Hence, my daily budge kept on exhausting within hours of starting.
- I had too many broad terms in my bidding list . I missed out on the phrase match and exact match versions of these broad terms. Moreover, I did not not consider many long tail keywords for campaigns. This meant many of people who clicked through to my website weren’t actually buyers. This alone wasted a lot of money .
- During the first two weeks, I was fighting for #1 spot for the broad and high CPC keywords. Now, what’s the problem with that ? I found that the best ranks in paid search is not necessarily the first one. Rather being #2-3 have worked for many successful PPC marketers. The logic might be that once the visitor does his/her research down the list, you might be remembered the last when they are ready to buy.
It was a great experience for me. Recently I have started investing in PPC campaigns again. Because PPC is the fastest way to get traffic to test different offers. But I have not had great success with PPC. It just didn’t click for me.
However , I wish to change all of that by running several successful campaigns now. I will keep you updated.
Please share your experience of running PPC campaigns .